MEET THE NEWEST MEMBERS OF OUR SUSTAINABLE THREADS TEAM
Navigating sustainable fashion seems to be getting more and more difficult each day. As climate change and environmental degradation reach new heights, an ever-increasing number of fashion companies are switching over to sustainable materials. With so many different things to choose from, it can be incredibly overwhelming – how do you know which material is the best for you? How does it function, how was it produced, what actually makes it sustainable compared to other fabric?
Here at VIDA, we are constantly evaluating our own fabric choices, analyzing them to see where we can improve our efforts. Recently, we fully committed to four new sustainable fabrics. Read on to meet the new additions to our team – and see if any of them are the right match for you!
Modal finds its origins in renewable cellulosic plants, such as eucalyptus, birch, and bamboo. The pulp from these plants is used to make soft, biodegradable fibers that are woven together to make a beautiful, soft fabric that has minimal environmental impact.
VIDA’s Modal Scarves are now crafted with Tencel® which is made from sustainably harvested trees. Produced by Lenzing, Tencel® is made by converting wood pulp into fiber using a solvent that has low toxicity and is recycled in a closed-loop process, which means that 99.5% of chemicals are reused. Best of all – this fabric is biodegradable. When left in natural conditions, the fabric will disintegrate back into the Earth, providing a basis for new life to grow. When you purchase our beautiful 100% modal scarves featuring original art, you are not only supporting our artists but also an industry that deeply cares about the environment, one that makes an active effort to protect our magnificent resources.
Bemberg is the brand name for cupro, another regenerated cellulose fiber. This fiber is not sourced from trees, but actually finds its origins in cotton linter. Cotton linters are the short cotton fibers that are still stuck to the seeds of cotton after it is first processed. Traditionally, these linters are simply disposed of during the production process. Utilizing these fibers allows for pre-consumer waste to be minimized, and allows for cotton to be used to its full potential. And, much like Tencel® Modal, it is biodegradable and will return to the Earth when you are ready to part with it.
VIDA’s Bemberg is produced by Asahi Kasei, a Japanese company dedicated to zero-waste – 40% of the energy that they use is renewable, and they recycle the scraps from their own production plants to use as fuel for their power plants.
Sustainable, smooth, and comfortable, Bemberg is proof that you do not have to compromise quality for sustainability. See for yourself with our luxurious sheer and cocoon wraps featuring original art.
Polyester is one of the biggest culprits of the fashion industry’s negative environmental impact. The most widely-used fiber in fast fashion, polyester is made out of petrochemicals and accounts for 40% of the clothing industry’s carbon footprint. With so much polyester already available in our world, recycling ensures that we can continue to reuse the functional and popular material, have a lower environmental impact and produce less waste.
Recycling polyester made from water bottles, discarded garments and other forms of post consumer waste allows us to divert waste from entering the ocean and landfills, where it would take centuries to break down. Additionally, recycled polyester requires 59% less energy to produce than virgin polyester, cutting down the carbon emissions of polyester production by 39%.
At VIDA, we always want to push life further. We are always looking for ways to reuse and recycle, so that the lifespan of our fabrics goes beyond our products. Utilizing recycled polyester allows us to provide the comfort that we all crave from our favorite sweatshirts and scarves, but with the added benefit of reducing waste. See how recycled polyester could fit into your wardrobe with our Infinity Eco Scarf and Eco Sweatshirt.
100% ORGANIC COTTON
Conventional cotton production and the scale at which it operates has turned the beauty and comfort of cotton into a luxury with a hefty price tag. According to the World Wildlife Foundation, the production of a single cotton t-shirt requires 716 gallons of water, which is enough water to last a person 900 days. Cotton production also necessitates the heavy use of pesticides and herbicides, which contribute to soil acidification and pollute groundwater.
At VIDA we recently launched our 100% cotton scarves made with organic cotton. Unlike mass manufactured cotton, organic cotton does not use any toxic or synthetic chemicals in its production. This means that acidification of land and water drops by 70% compared to regular cotton. Additionally, 95% of water used for organic cotton is “green” water, which is defined as rainwater or water that is already stored in the soil. By utilizing organic cotton instead of conventional cotton, we are drastically cutting down on our environmental impact while still being able to use the most loved fabric. We don’t have to say goodbye to cotton – just to the unsustainable practices that have plagued it for so long. Explore our 100% Cotton Scarves and style yourself sustainably.